Your word is the most important thing that you have. In fact, stripping everything else away, it’s the only thing that you have to lean on in this world.
I never knew how strongly I felt about this subject until I had reached an important verbal agreement with someone in the early days of Next Big Sound and he proceeded to break his word (you know who you are). I was shell-shocked that someone could knowingly, and intentionally, disregard their own word to my face and it made a lasting impression on me.
It’s probably good that my naïveté was shattered early so I could protect myself and team from future issues but it still astonishes me that someone could be so short-sighted that they’d be willing to ruin their name and reputation over anything.
My personal mission statement is to:
Earn the respect of as many people as possible and have as much fun as I humanly can along the way.
Living up to your word is a cornerstone of respect and that’s one of the reasons I’m incredibly conscious of making sure my words and actions are as aligned as possible.